You've built the thing. Now let's make it sell —with a funnel that actually works.
I help seasoned entrepreneurs clean up their funnels, refine their message, and get paid for what they've already built.
REFINE MY FUNNEL
You've built the thing.
But without a system selling it, it's just sitting there.
That's the gap I close.
Templates won't fix your funnel. Strategy will.
That's where I come in.
I don't do cookie-cutter funnels, I clean up what's messy and make it sell.
Because your business doesn't need more noise... It needs a system that works quietly in the background — so you can finally exhale.
The offer's solid.
The system's missing.
Here's what I bring to the table:
The Plan That Stops the Spiral.
No more guessing what to send, when to send it, or why it's not converting. Just a clear plan— tailored to how you think, work, and sell.
The Words That Do
the Work.
No more second-guessing and rewriting your emails or sales pages 12 times. We'll dial in what to say, how to say it, and how to make it sell.
The System That Quietly
Converts.
No more launch mode panic or constantly refreshing your dashboard. This is the system that quietly sells what you've already built.
I’ve got the plan. You’ve got the offer. Let’s make it sell.
"Shela recently helped me build a funnel in a way that I have never thought of before. I always knew I was missing a few pieces of the puzzle and I feel like Shela's advice was more than helpful, it brought clarity to my whole strategy with funnels." — Amanda S.
Selling isn't about the offer it's about the system behind it.
And no — your audience isn’t ghosting you because your offer isn’t good.
The offer is fine. The sales strategy is the problem.
That's where I come in.
I fix the system.
I work with tight-market entrepreneurs — The ones who aren't chasing trends. They're selling clearly, quietly, to the right people.
Your business is specific —
your funnel should be too.
What makes my approach different? These three things — every time.
01 /
Personalized Strategy That Actually Fits
Your business isn’t basic — your funnel shouldn’t be either.
I don’t do plug-and-play. I map your system around you — your offer, your audience, your capacity, and your goals.
02 /
Words That Move People (and Product)
The right words change everything.
Together, we clarify your message so people don’t just understand what you do — they want it, and they buy it.
03 /
Systems That Actually Sell Your Offers
No trendy hacks. No marketing chaos.
Just sustainable, email-first systems that do their job — so you can do yours, without second-guessing every move.
"Before Shela, I had a hard time piecing together all the parts of a sale or launch—and honestly, I struggled to see the worth of my work. Now, I’m more confident and organized. She had me move my membership page into its own funnel and gave me tips to make it more appealing—I love it now (and the price increase she helped me through). One thing I’ll never forget: selling a low-ticket offer takes as much energy as a high one. Shela’s wisdom runs deep..." — Robbyn F.
This isn't about a funnel formula.
It's about a strategy that fits you.
This isn't about another launch cycle.
It's a system that works when you do — and when you don't.
This isn't about creating something new.
It's about finally getting paid for what you've already built.
Hey!
I'm Shela
Strategist & Funnel Fixer for Niche Entrepreneurs Who Want to Sell What They’ve Already Built.
read my story ➝I help tight-market entrepreneurs — think: niche course creators, service providers, & more — finally sell what they’ve already built.
No chasing trends. No starting over.
Just clear funnels, clean messaging, and a system that does the heavy lifting.
I'm here to help you ditch burnout, ditch guesswork, and get paid.
This is about building something sustainable — and finally feeling solid in how you sell.
The Profit Lab Archives
Get instant, behind-the-scenes replay access to my signature program. This self-paced, 6-week walkthrough gives you a rare look at how I refine offers, funnels, & messaging in real time with creators like you!
Learn MoreThe Messaging & Funnel Suite
Shop my collection of plug-and-play tools, trainings, and templates to help you sharpen your message, clean up your funnel, and sell what you’ve already built—without the overwhelm or guesswork.
Shop the vaultThe Legacy Selling System
A private, high-level strategy experience where we clean up your offer, refine your funnel, and craft the selling system that makes what you’ve built finally work for you—without adding more noise to your business.
APPLY NOW
"Before working with Shela, I felt like I was just throwing things at the wall when it came to my messaging and audience growth. She didn’t just hand me a cookie-cutter plan—she took the time to understand me, my business, and what I actually wanted to build. Together, we crafted a strategy that amplified my voice and aligned with my strengths. Since then, my audience has grown, my brand feels clearer, and I’m showing up with way more confidence. My business is in a completely different place today because of it." — Amanda A.
Built a funnel that should be converting—but isn’t?
You’re not alone. Most funnels fail quietly—and it’s usually fixable.
This free guide breaks down the 5 biggest mistakes killing your sales (and how to fix them fast).
No fluff. No funnel theory. Just straight answers.
👇 Grab it here and find out where your funnel’s leaking money.
Still scrolling?
Here's what I want you to know...
You don’t need a new idea.
You need a system that sells the ideas you already have.
Let’s build that—together.
