5 Common Mistakes Homeschool Sellers Make During Black Friday (and How to Avoid Them!)

As a homeschool creator, Black Friday offers a huge opportunity to grow your business and reach more families. But let’s be real—planning a successful promotion takes strategy, and sometimes sellers make mistakes that cost them sales.

The good news? You can avoid these pitfalls with the right preparation. Let’s break down the five most common mistakes homeschool sellers make during Black Friday and how to steer clear of them this year.

1. Waiting Too Long to Plan

Mistake: One of the biggest mistakes homeschool sellers make is waiting until the last minute to plan their Black Friday offers. Rushing leads to sloppy campaigns that don’t connect with your audience, and you’ll miss out on the hype of early promotions.

How to Avoid It: Start preparing your Black Friday promotions at least 3 weeks ahead of time. Map out your offers, create a schedule, and ensure all content—emails, social posts, graphics—is ready to go.

Don’t know where to start? The Black Friday Content Explosion challenge can help you get all your content ready with ease, so you’re not scrambling at the last minute! 😉

2. Not Engaging Your Audience Before Black Friday

Mistake: Some sellers assume their audience will be ready to buy just because it’s Black Friday. But if you haven’t kept them engaged leading up to it, you risk being ignored in a sea of other offers.

How to Avoid It: Warm up your audience in the weeks before Black Friday. Start hinting at what’s coming, offer valuable content, and create anticipation. Tease your offers in your email newsletters and on social media. You can even do a “sneak peek” or countdown to build excitement. 

3. Discounting Too Much or Too Little

Mistake: Discounting can be tricky—too little, and no one will bite; too much, and you undervalue your hard work. Striking the right balance is key.

How to Avoid It: When deciding on your discounts, think about what will motivate your audience without cutting too far into your profits. A good range for Black Friday is 20-40%, depending on your product and what makes sense for your business. Create bundles or exclusive bonuses to make your offers feel extra special. 

4. Forgetting About the Follow-Up

Mistake: Many sellers forget to follow up after Black Friday, leaving potential sales on the table. Customers often need reminders or more information to complete their purchase.

How to Avoid It: Plan follow-up emails to catch those who didn’t purchase during the initial sale. A “last chance” email or a “still on the fence?” message can work wonders in converting undecided buyers. Make sure you schedule these emails in advance so they’re ready to go. 

5. Not Having a Clear Call to Action

Mistake: If your audience doesn’t know exactly what to do next, they won’t take action. Confusing offers, unclear steps to purchase, or too many options can drive customers away.

How to Avoid It: Make your call to action crystal clear. Whether it’s in an email, a social post, or on your website, tell your audience exactly what they need to do—“Click here to shop,” “Get 30% off today only,” etc. Limit distractions so they can focus on the offer. 

Ready to Avoid These Mistakes and Crush Your Black Friday Promotions?

Join the Black Friday Content Explosion challenge to get everything you need—templates, strategies, and daily support—to create your best Black Friday campaign yet! With easy-to-follow steps and expert guidance, you’ll be prepared to engage your audience and boost your sales without stress.

Black Friday is a golden opportunity for homeschool sellers, but it takes preparation to make the most of it. By avoiding these common mistakes, you’ll be ahead of the game and ready to attract more customers, drive more sales, and grow your business this holiday season.